How Do You Pivot Your Business Model?

How Do You Pivot Your Business Model?

In the dynamic world of business, CEOs and founders often face pivotal moments that demand a swift and strategic shift in their business model. From pivoting to on-site senior beauty services to adapting coaching practices to wearable tech data, we've gathered insights from nine leaders who navigated such turning points. These executives share their experiences and the driving forces that led them to reimagine their companies' futures.

  • Pivot to On-Site Senior Beauty Services
  • Expanded Services for Investment Readiness
  • Shift to B2B AI Solutions Provider
  • Transition to Integrated Online Retail
  • Incorporate Advanced AI for Competitive Edge
  • Broaden Market Beyond Large Municipalities
  • Embrace Lifestyle Over Traditional Success
  • Transform Content Platform to Community Hub
  • Adapt Coaching to Wearable Tech Data

Pivot to On-Site Senior Beauty Services

In September 2021, when we launched our platform,, our goal was to offer mobile hair services for seniors and disabled persons, making appointments for themselves or for family members. We already had a feeling that senior living communities might be interested as well, but we never really wrapped our heads around their needs.

In January 2023, we decided to pivot and start working with senior living communities to provide them with on-site beauty services. Not because we needed to change our business model, but because it was an obvious addition to our existing business with seniors: it provided an additional, steady source of income to the mobile stylists signed up on the platform, hence it would increase their loyalty and availability on the platform, which is key to any successful marketplace.


Expanded Services for Investment Readiness

Pivoting our business model was a critical decision driven by evolving market needs and deep insights into our clients' challenges. Initially, our focus was solely on crafting pitch decks for startups. This was a solid starting point, but we soon realized that startups needed much more comprehensive support to become truly investor-ready. This insight led us to expand our services to cover the entire process of preparing for investment, from refining business models to strategizing market entry.

As we perfected this approach, another significant opportunity presented itself. We noticed that not only startups but also established corporations were looking for similar services, particularly when structuring corporate spin-offs. These entities needed expert guidance to structure ventures that could operate independently and attract external funding.

The decision to include corporate spin-off structuring in our offerings was a natural evolution. It broadened our market and allowed us to leverage our expertise in new, dynamic ways, helping more businesses—not just startups—flourish in their respective markets. This pivot wasn't just about offering more services; it was about refining our purpose and responding to the unmet needs of our clients, ensuring Spectup remained a vital partner in their growth and success.

Niclas Schlopsna
Niclas SchlopsnaManaging Consultant and CEO, spectup

Shift to B2B AI Solutions Provider

As an AI technology leader, I like to say, "If you over-commit to your first business model, you risk over-committing to your failure!" ;) As a gaming industry veteran, I learned early on that gaming embraced AI far earlier than other commercial sectors. Other sectors were slower to realize the power of horizontal AI middleware offerings and their applicability to their business challenges. We shifted to becoming a B2B solutions provider with market-vertical solutions.

This strategic pivot has yielded evidence of AI digital personalities' relevance across various market sectors. Our focus now centers on demonstrating early traction and adoption in a rapidly evolving sector. We are now seeing success and scaling through new channel partnerships while gradually moving away from direct sales engagements.

Charles RinkerPresident and CEO, PRSONAS, Inc.

Transition to Integrated Online Retail

A pivotal moment in my entrepreneurial journey occurred during the early 2010s when I recognized a shift toward online consumer behavior. This provoked me to restructure my business approach from predominantly brick-and-mortar to an integrated online model. The shift was primarily driven by the noticeable change in how consumers started to prioritize convenience, variety, and comparative shopping enabled by the Internet.

At that time, I was heavily involved in the fitness and nutraceutical sectors, operating several physical stores. I noticed a gradual decline in foot traffic and an increase in online inquiries and sales. This observation led me to develop an e-commerce strategy that complemented our physical presence. We invested in building robust online platforms, enhancing our digital marketing efforts, and optimizing our websites for search engines. This transition not only helped maintain our relevance in the industry but also expanded our reach to a global customer base, which was not possible with our physical stores alone.

The decision to pivot wasn't easy, as it involved substantial financial investment and a steep learning curve in digital operations. Yet, the move proved to be beneficial, allowing us to thrive in a rapidly evolving market and setting a foundation for future ventures in digital marketing and brand strategy.

Jason Vaught
Jason VaughtPresident, Houston SEO Company

Incorporate Advanced AI for Competitive Edge

In our experience at Zibtek, one crucial moment when we decided to pivot our business model involved the integration of more advanced AI technologies into our services. This pivot was driven primarily by the rapid evolution of AI capabilities and the growing demand from our clients for more intelligent, automated solutions that could enhance their operational efficiency and decision-making processes.

The driving force behind this decision was twofold: firstly, the need to stay competitive and relevant in the tech industry, where technological advancements are rapid and constant. Secondly, our commitment to delivering cutting-edge solutions to our clients necessitated an evolution in our service offerings. By integrating AI, we could provide more comprehensive, efficient, and scalable solutions, thus enhancing our value proposition and ensuring long-term sustainability.

This strategic pivot not only allowed us to expand our market reach but also significantly improved our internal processes, making us more agile and responsive to market changes. The adoption of AI has led to more innovative solutions and has opened up new avenues for growth, ultimately securing our position as a leader in custom software development.

Such strategic shifts are essential for any business looking to sustain growth and adapt to the ever-changing landscape of global markets. By continually assessing and aligning our business model with the latest technological advancements and market needs, we ensure that we remain at the forefront of the industry, providing high-value solutions to our clients.

Cache Merrill
Cache MerrillFounder, Zibtek

Broaden Market Beyond Large Municipalities

There was a pivotal moment in Venture Smarter's journey when we realized that our initial business model wasn't gaining the traction we needed. We started off focusing solely on providing smart-city solutions to large municipalities, but we soon realized that this approach was limiting our growth potential. The driving force behind our decision to pivot was the feedback we received from our clients and stakeholders.

They made it clear that there was a demand for our technology and expertise beyond just big cities—smaller municipalities and even private enterprises were interested too. So, we pivoted to a more scalable model, offering our solutions to a wider range of clients. It was a challenging decision, but ultimately it allowed us to expand our reach and drive greater impact in the smart-city space.

Jon Morgan
Jon MorganCEO, Venture Smarter

Embrace Lifestyle Over Traditional Success

I reached a point in my life where I realized that following the traditional path of working long hours for the promise of future wealth and happiness wasn't for me. My pivotal moment came when I decided to pivot my business model and overall approach to work, aiming for a lifestyle that prioritized freedom and personal fulfillment over conventional success metrics.

This shift was driven by my desire to live on my own terms. I focused on automating and delegating business processes to free up my time, embraced the concept of taking 'mini-retirements' throughout my life, and prioritized activities that brought me joy and satisfaction. It was a radical departure from the work-until-you-retire mentality that so many people accept without question.

By questioning common assumptions about work and success, I discovered that a fulfilling and rich life doesn't have to be tied to the traditional metrics of professional achievement. Instead, I found that focusing on creating a life filled with experiences and aligned with my values was far more rewarding. This pivot in my business model and lifestyle wasn't just about financial success; it was about crafting a life that was truly mine, one that allowed me to savor the joys of freedom and personal exploration.

Michael Ferrara
Michael FerraraInformation Technology Specialist, Conceptual Technology

Transform Content Platform to Community Hub

My previous role involved managing a health and wellness website's curated content platform, which revealed low engagement and a lack of lasting connection with readers.

Data analytics revealed a strong preference for in-depth content and community interaction, with users seeking personalized guidance and support over generic articles. We decided to transition the platform from a content aggregator to a community hub:

  • Featured Expert Content: Partnered with credible health professionals for exclusive articles and Q&A sessions.
  • Launched Forums & Groups: Created forums for specific health concerns and support groups for emotional well-being.
  • Prioritized User-Generated Content: Encouraged user-submitted stories, tips, and healthy recipe exchanges.

Dhari Alabdulhadi
Dhari AlabdulhadiCTO and Founder, Ubuy Kuwait

Adapt Coaching to Wearable Tech Data

In the dynamic world of online coaching, a pivotal moment came when I recognized the increasing demand for personalized, data-driven training. The driving force behind this shift was the evolution of wearable technology that allowed runners to monitor their performance in real time, necessitating a more nuanced approach to coaching that could integrate this wealth of new data.

To adapt, I transitioned from offering generic training plans to providing bespoke coaching services, which included data analysis from these devices. This pivot not only catered to the growing market of tech-savvy runners but also significantly enhanced the value of my coaching by allowing for real-time adjustments and a level of personalization that was previously unattainable.

The decision was underpinned by the belief that the future of running coaching lies in the intersection of technology and individualized attention. By embracing this change, my business could offer a cutting-edge service that set it apart from competitors and deeply resonated with the needs and interests of modern runners.

Joshua Bartlett
Joshua BartlettRunning Coach, Your Next Run

Copyright © 2024 Featured. All rights reserved.